Pricing

Pricing that scales with you, not your roster.

Unlimited clients on every plan. Join the waitlist for early access.

Join the waitlist · Early access opens soon

Starter

$29per month

Join the waitlist
  • Unlimited clients
  • 500 AI credits / month
  • AI workout & meal builder
  • 5 automations
  • Workout programming
  • Nutrition planner
  • Custom forms & waivers
  • Calendar sync
  • Email support

For coaches just starting

Pro

Popular

$59per month

Join the waitlist

Everything in Starter, plus

  • 2,000 AI credits / month
  • 100 automations
  • Payments & subscriptions
  • Custom branding
  • Advanced analytics
  • Priority email support

For coaches running a business

Studio

$99per member / month

Join the waitlist

Everything in Pro, plus

  • 4,000 AI credits / member / month (pooled)
  • Unlimited automations
  • Multi-member workspace
  • Roles & permissions
  • Client transfers
  • White-label web experience
  • 0% platform fee on payments
  • Dedicated WhatsApp + success manager

For coaching teams

Compare plans

Every feature, side by side

Pick the plan that fits how you coach today. Upgrade anytime as your roster grows.

Straton plans feature comparison
Features
Starter
For coaches just starting
ProPopular
For coaches running a business
Studio
For coaching teams
Coaching
ClientsUnlimitedUnlimitedUnlimited
AI credits / member / month5002,0004,000
Automations5100Unlimited
Workout programming
Nutrition planner
Nutrition logs & insights
AI workout & meal builder
Exercise library with video demos
Progress tracking (photos, measurements)
Client check-ins
Custom forms & waivers
Calendar sync
Business
Accept payments
Subscription billing (your Stripe)
Custom branding
Advanced analytics
White-label web experience
Multi-coach revenue analytics
Team
Multi-member workspace
Roles & permissions
Client transfers
Support
Email supportPriorityPriority
Dedicated WhatsApp + success manager

FAQ

Before you switch

Straight answers to what coaches ask us most. For anything else, email [email protected].

Bring your roster over.

Join the waitlist and we'll let you know when early access opens. When it does, we'll help move your clients and programs over.