Pricing
Unlimited clients. No client tiers.
Choose Starter, Pro, or Studio based on the tools and team you need—not the size of your client roster.
Join the waitlist · Choose a plan at launch
Starter
- Unlimited clients
- 500 AI credits / month
- Workout & meal-plan drafts
- 5 automations
- Workout programming
- Nutrition planner
- Custom forms & waivers
- Calendar sync
- Custom branding
- Email support
For coaches just starting
Pro
PopularEverything in Starter, plus
- 2,000 AI credits / month
- 100 automations
- Payments & subscriptions
- Advanced analytics
- Priority email support
For coaches running a business
Studio
Everything in Pro, plus
- 4,000 AI credits / member / month (pooled)
- Unlimited automations
- Multi-member workspace
- Roles & permissions
- Client transfers
- White-label web experience
- 0% platform fee on payments
- Dedicated WhatsApp + success manager
For coaching teams
Compare plans
Every feature, side by side
Pick the plan for the tools you need today. Upgrade when you need more automation, payments, or team controls.
| Features | Starter For coaches just starting | ProPopular For coaches running a business | Studio For coaching teams |
|---|---|---|---|
| Coaching | |||
| Clients | Unlimited | Unlimited | Unlimited |
| AI credits / member / month | 500 | 2,000 | 4,000 |
| Automations | 5 | 100 | Unlimited |
| Workout programming | |||
| Nutrition planner | |||
| Nutrition logs & insights | |||
| Workout & meal-plan drafts | |||
| Exercise library with video demos | |||
| Progress tracking (photos, measurements) | |||
| Client check-ins | |||
| Custom forms & waivers | |||
| Calendar sync | |||
| Business | |||
| Accept payments | |||
| Subscription billing (your Stripe) | |||
| Custom branding | |||
| Advanced analytics | |||
| White-label web experience | |||
| Multi-coach revenue analytics | |||
| Team | |||
| Multi-member workspace | |||
| Roles & permissions | |||
| Client transfers | |||
| Support | |||
| Email support | Priority | Priority | |
| Dedicated WhatsApp + success manager | |||
FAQ
Before you switch
Pricing, migration, client control, and what the assistant can do. For anything else, email [email protected].
Your coaching business, in one workspace.
Join the waitlist. When Straton launches, we'll help move your clients and programs into one workspace.