Pricing that scales with you, not your roster.

Unlimited clients on every plan. 21-day free trial. No credit card required.

21-day free trial · Cancel anytime

Starter

$19per month

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  • Unlimited clients
  • 750 AI credits / month
  • 5 automations
  • Workout programming
  • Nutrition planner
  • Custom forms & waivers
  • Calendar sync
  • Email support

For coaches just starting

Pro

Popular

$59per month

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Everything in Starter, plus

  • 3,000 AI credits / month
  • 100 automations
  • Payments & subscriptions
  • Custom branding
  • AI workout & meal builder
  • Advanced analytics
  • Priority email support

For coaches running a business

Studio

$99per coach / month

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Everything in Pro, plus

  • 10,000 AI credits / coach
  • Unlimited automations
  • Multi-coach workspace
  • Roles & permissions
  • Client transfers
  • White-label web experience
  • 0% platform fee on payments
  • Dedicated WhatsApp + success manager

For coaching teams

Compare plans

Every feature, side by side

Pick the plan that fits how you coach today — upgrade anytime as your roster grows.

Straton plans feature comparison
Features
Starter
For coaches just starting
ProPopular
For coaches running a business
Studio
For coaching teams
Coaching
ClientsUnlimitedUnlimitedUnlimited
AI credits / month7503,00010,000 per coach
Automations5100Unlimited
Workout programming
Nutrition planner
AI workout & meal builder
Exercise library with video demos
Progress tracking (photos, measurements)
Client check-ins
Custom forms & waivers
Calendar sync
Business
Accept payments
Subscription billing (your Stripe)
Custom branding
Advanced analytics
White-label web experience
Multi-coach revenue analytics
Team
Multi-coach workspace
Roles & permissions
Client transfers
Support
Email supportPriorityPriority
Dedicated WhatsApp + success manager

FAQ

Frequently asked questions

Your clients deserve a coach
who runs a real operation

Join the waitlist for early access when Straton opens up.