
Who it's for
Add clients without adding Sundays
Software for online fitness coaches. Take on more clients without the admin that caps a remote roster, and catch a quiet drop-off before it becomes a cancelled subscription.
The ceiling
Coaches rarely plateau because they ran out of clients. They ran out of Sunday
Every client you sign costs the same reading, chasing, and writing as the last one. Enough of them and the admin eats the evening the business was supposed to buy back.
Unlimited clients
The plan does not tax growth
One record
Training, food, habits, check-ins
Triaged
Who needs you, and why
Drafted
Feedback written, you approve
Capacity
The work that grows with the roster is the work you can hand over
Reading a week, finding the gap, drafting the reply. It is the same job on every client, which is exactly why it does not have to be yours.

- Read before you open it
- Each check-in arrives with the changes laid out.
- Drafted, never sent
- Nothing reaches a client until you approve it.
- Priced per workspace
- Client forty costs what client four did.
Retention
A remote client cancels quietly
No complaint and no argument. Two sessions unlogged, a weigh-in that never happened, and a subscription gone six weeks later. The gap is the only warning you get.

- The gap is already in front of you
- One record means you do not assemble it.
- Week one, not week four
- You reach out while it is still a wobble.
- The whole program
- Adherence, volume, and body composition together.
The week
How it actually runs
- 01
Monday: the plan is there
Assigned in advance. Nobody waits on a PDF.
- 02
All week: they log
Sets, portions, and habits, from their phone.
- 03
Check-in day: already read
Changes laid out, draft reply waiting.
- 04
You coach the exception
A clean week doesn't need your Sunday.

Timezones stop being a scheduling problem
The plan waits for their morning, so a roster spread across the world costs you no more of your own day than a local one does.
- Programs delivered on their clock
- Check-in schedules set per client
- One thread per client, context beside it
Their side
One app, opened every morning
Online coaching renews on whether the client felt coached.
What you hand off
The agent reads your roster so you can coach it
It never writes your training, builds your meal plans, or messages a client on its own.
“Who needs me today?”
Every check-in waiting and every failed payment, with the reason beside the name.
“How is Charlie doing?”
Weight, adherence, volume, and habits read together, with likely entry errors flagged.
“Answer the check-ins.”
Drafted against what they logged. You edit, approve, and it goes.
“Any payments failing?”
Failed charges show up before a dead card becomes a lost client.
The product
The modules behind this
Keep reading
- PricingUnlimited clients on every plan. Priced by workspace, never by client count.
- Check-insBuild the form once, schedule it, and get each response back with the changes laid out and a draft reply to edit.
- Client appToday's workout, meals, habits, and messages on one screen. Everything they log goes straight back to you.
- In-person & hybrid trainersSell an online tier alongside your sessions, keep clients on track between visits, and log the session on the floor in seconds.
Built for the way you coach.
Straton is pre-launch. Join the waitlist and we'll help move your clients and programs across when it opens.