A runner training outdoors on a city street

Who it's for

Add clients without adding Sundays

Software for online fitness coaches. Take on more clients without the admin that caps a remote roster, and catch a quiet drop-off before it becomes a cancelled subscription.

The ceiling

Coaches rarely plateau because they ran out of clients. They ran out of Sunday

Every client you sign costs the same reading, chasing, and writing as the last one. Enough of them and the admin eats the evening the business was supposed to buy back.

Unlimited clients

The plan does not tax growth

One record

Training, food, habits, check-ins

Triaged

Who needs you, and why

Drafted

Feedback written, you approve

Capacity

The work that grows with the roster is the work you can hand over

Reading a week, finding the gap, drafting the reply. It is the same job on every client, which is exactly why it does not have to be yours.

The Straton agent answering a question about a client's week
Read before you open it
Each check-in arrives with the changes laid out.
Drafted, never sent
Nothing reaches a client until you approve it.
Priced per workspace
Client forty costs what client four did.

Retention

A remote client cancels quietly

No complaint and no argument. Two sessions unlogged, a weigh-in that never happened, and a subscription gone six weeks later. The gap is the only warning you get.

Straton client metrics showing adherence, training volume, and body composition
The gap is already in front of you
One record means you do not assemble it.
Week one, not week four
You reach out while it is still a wobble.
The whole program
Adherence, volume, and body composition together.

The week

How it actually runs

  1. 01

    Monday: the plan is there

    Assigned in advance. Nobody waits on a PDF.

  2. 02

    All week: they log

    Sets, portions, and habits, from their phone.

  3. 03

    Check-in day: already read

    Changes laid out, draft reply waiting.

  4. 04

    You coach the exception

    A clean week doesn't need your Sunday.

An athlete working through a conditioning session

Timezones stop being a scheduling problem

The plan waits for their morning, so a roster spread across the world costs you no more of your own day than a local one does.

  • Programs delivered on their clock
  • Check-in schedules set per client
  • One thread per client, context beside it

Their side

One app, opened every morning

Online coaching renews on whether the client felt coached.

What you hand off

The agent reads your roster so you can coach it

It never writes your training, builds your meal plans, or messages a client on its own.

Who needs me today?

Every check-in waiting and every failed payment, with the reason beside the name.

How is Charlie doing?

Weight, adherence, volume, and habits read together, with likely entry errors flagged.

Answer the check-ins.

Drafted against what they logged. You edit, approve, and it goes.

Any payments failing?

Failed charges show up before a dead card becomes a lost client.

Keep reading

Built for the way you coach.

Straton is pre-launch. Join the waitlist and we'll help move your clients and programs across when it opens.