Who it's for
Earn from the six days you are not standing there
Software for in-person and hybrid personal trainers. Sell an online tier alongside your sessions, keep clients training between visits, and log a session on the floor in seconds.
The ceiling
Your income stops when you stop standing there
Hours on the floor times your rate. That is the whole business, and there is a hard limit on the hours. Raising the rate gets difficult fast. Selling something that is not an hour is the other way out.
Two products
Your sessions, and an online tier
One record
Both sides, no re-entry
Seconds
To log a set on the floor
Unlimited clients
An online client adds no cost
The second product
The hybrid model, without a second app
A training-only tier for the people who cannot afford your hours, and for the ones who moved away. Same workspace, same client record, nothing extra to buy or learn.
- Packages and subscriptions
- Taken through Stripe, inside the workspace.
- Unlimited clients
- Client thirty costs what client three did.
- Pro and Studio
- Products and payments need a Pro or Studio plan.
What makes it worth paying for
An online tier only sells twice if the week actually happens
The six days between sessions are the thing the client is buying. If nothing happens in them, they work out they are paying for an app.
- 01
They have something to do
The program is in their app, with demos.
- 02
Habits carry the middle
Behaviour beats macros for most in-person clients.
- 03
You can see it happened
Sessions and weigh-ins land before Thursday.
- 04
A check-in catches the rest
Sleep and stress, told more honestly to a form.
On the floor
Recording, not composing
The session was built before you got there. Logging it costs seconds of the hour the client paid for, and it is what they open afterwards.
- Built in advance
- Prescribed effort and notes already in place.
- Logged live
- A set takes seconds to record, mid-session.
- Nothing to type up after
- No re-entry later, no second copy.
Their side
What your client has when you are not there
Renewals are the whole business
"How did Wednesday go? You dropped the last set." A client who believes you are paying attention renews, and that sentence only exists if the week is in front of you when they walk in.
- The agent says what is worth knowing
- Check-in feedback drafted for your approval
- It never writes training or messages a client
The product
The modules behind this
Keep reading
- PricingUnlimited clients on every plan. Priced by workspace, never by client count.
- ProgrammingBuild a multi-week program, assign it per client, and watch the logged sets land back in the same client record.
- Client appToday's workout, meals, habits, and messages on one screen. Everything they log goes straight back to you.
- Online fitness coachesTake on more clients without the admin that caps a remote roster, and catch the quiet drop-off before it cancels.
Built for the way you coach.
Straton is pre-launch. Join the waitlist and we'll help move your clients and programs across when it opens.