Who it's for
Hire a coach, not another system
Software for personal training studios and coaching teams. One workspace every coach works from, client transfers that survive a resignation, and no Straton fee on payments.
The problem
Every coach you hire is a second business you cannot see into
You carry the lease, the payroll, and the reputation. The record of what you actually sell sits on four different laptops, in whatever each coach used at their last job.
Per coach
One seat for each coach you employ
No platform fee
On the payments you take
One workspace
Seats, roles, and permissions
Transfers
A resignation is not a rebuild
The economics
Studio takes nothing out of what you charge
Pro adds a 1.5% Straton fee to client payments. Studio adds none. A studio putting $10,000 a month through Stripe keeps the $150 that fee would have taken.
- 0% Straton fee
- Stripe's own processing still applies.
- Priced per coach
- The bill grows when you hire.
- Unlimited clients
- On every seat. Signing clients costs nothing.
The team
One workspace and one set of libraries
A new coach starts from your programs, your check-in forms, and your standards, rather than importing whatever they brought with them.
- Roles and permissions
- You decide who sees the whole floor.
- Seats you control
- Add one on a hire, remove one on a leaver.
- An allowance per seat
- Every member gets their own monthly AI credits.
Turnover
A coach leaves. The clients, the history, and the revenue stay
Hand the roster to whoever picks it up. Programs, logs, check-ins, and measurements move in one action, and the client's conversation follows to the new coach.
- All of it, or none of it
- A transfer moves the whole record.
- Three months of context
- The new coach starts informed, not introduced.
- Logged either way
- Who moved, when, and to whom.
Onboarding a coach
Productive on the first shift
The cost of a hire is the weeks before they earn. Most of that is setup you have already done once.
- 01
Add the seat
An invitation, and they are in.
- 02
They inherit the system
Your programs, forms, and check-in rhythm.
- 03
Assign the clients
From your roster, or from the coach they replace.
- 04
You keep the view
Every coach's clients, in one place.
The one screen that tells you the floor is fine
The whole studio at once, with the accounts that need somebody today at the top of it.
- Roster-wide triage across every coach
- Failed payments before a dead card costs you the client
- A dedicated WhatsApp line and a success manager
What you deliver
The same experience from every coach on your floor
What you sold is what gets delivered, whoever is on shift that week.
FAQ
What studio owners ask
The product
The modules behind this
Keep reading
- PricingUnlimited clients on every plan. Priced by workspace, never by client count.
- Check-insBuild the form once, schedule it, and get each response back with the changes laid out and a draft reply to edit.
- ProgrammingBuild a multi-week program, assign it per client, and watch the logged sets land back in the same client record.
- In-person & hybrid trainersSell an online tier alongside your sessions, keep clients on track between visits, and log the session on the floor in seconds.
Built for the way you coach.
Straton is pre-launch. Join the waitlist and we'll help move your clients and programs across when it opens.