Run your coaching
business from one app
Clients, programs, progress, payments, communication — everything a fitness coach needs. Nothing you don't.
No credit card needed · Early access opens soon
trusted by coaches from
Features
Everything your coaching business needs
Your coaching assistant
AI agents that automate check-ins, generate plans, and handle routine tasks so you can focus on coaching.
Get paid without the awkward
Charge clients directly through Straton. Recurring subscriptions, plan-based access, automated billing. No more chasing invoices.
Greek yogurt, granola, berries, honey
Mixed greens, chicken breast, avocado, quinoa
Fuel the work not the guesswork
Build meal plans, set macro targets, and track nutrition alongside training. Everything your clients need to stay on track, in one place.
Communication in context
Built-in messaging, session notes, and calendar sync. Keep every conversation tied to the client it belongs to.
Integrations
Plays well with your stack
Connect the tools you and your clients already use. Sync schedules, automate handoffs, host check-ins, track nutrition, and accept payments without duct-taping workflows together.
12h
saved per week on admin
3x
faster client onboarding
40%
higher client retention
1
app to rule them all
What coaches say
Don't take our word for it
"I used to spend Sunday nights updating spreadsheets. Now I spend them with my family. Straton handles everything."
James L.
Personal Trainer, NYC
"My clients notice the difference. They feel like they're getting premium coaching because everything is so organized."
Priya S.
Online Fitness Coach
"The payments feature alone was worth it. No more awkward payment reminders. Clients auto-pay and I auto-coach."
Mike R.
Strength Coach
"I manage 35 clients and it feels like 10. The dashboard gives me instant clarity on who needs what."
Anna T.
Hybrid Coach, London
"Switching to Straton was the best decision. It's faster, cleaner, and actually built for how I work."
Carlos M.
Fitness Studio Owner
"The progress photos timeline is incredible for client retention. They can SEE the transformation. That's powerful."
Rachel W.
Transformation Coach
Use cases
Built for every kind of coach
Manage remote clients at scale. Deliver programs, track progress, and communicate — no matter where your clients are.
In-Person Trainers
Organize your schedule, log sessions, and keep client records — all on the go.
Studios & Teams
Multi-coach workspaces with roles, client hand-offs, and unified billing.
Pricing
Pay for you. Not per client.
Scale up when your roster does — no per-client charge.
Compare all plans21-day free trial · Cancel anytime
Starter
- Unlimited clients
- 750 AI credits / month
- 5 automations
- Workout programming
- Nutrition planner
- Custom forms & waivers
- Calendar sync
- Email support
For coaches just starting
Pro
PopularEverything in Starter, plus
- 3,000 AI credits / month
- 100 automations
- Payments & subscriptions
- Custom branding
- AI workout & meal builder
- Advanced analytics
- Priority email support
For coaches running a business
Studio
Everything in Pro, plus
- 10,000 AI credits / coach
- Unlimited automations
- Multi-coach workspace
- Roles & permissions
- Client transfers
- White-label web experience
- 0% platform fee on payments
- Dedicated WhatsApp + success manager
For coaching teams