Coach more clients,
not more admin

Build programs and meal plans, review check-ins, track progress, and get paid. Do it all from one workspace. Straton prepares the busywork; you stay in control.

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Unlimited clients · Early access opens soon

Clients

Profiles, check-ins, progress

Coaching

Training, nutrition, libraries

Accountability

Habits, messaging, adherence

Business

Scheduling, payments, teams

Why Straton

Most coaching software feels built in a different decade: heavy, rigid, and one more tool to learn on top of the four you already use. And it costs more than it should. Straton does the whole job from one fast, clean workspace: build the program, plan the meals, review the week, get paid.

Programming

A month of programming in an afternoon

Build weeks as blocks, reuse what works, and assign the whole mesocycle at once. Your exercise library and progressions stay with you between clients.

Straton workout builder with an eight-week athletic performance program laid out week by week

Athlete mid strength-training set in a bright gym

See the whole week at a glance

Every session your client logs rolls up into tonnage, RPE trends, and a muscle map. No digging, no spreadsheets.

Volume per muscle, mapped on the body
RPE and tonnage on every session
Skipped sessions surface before they become a pattern

Nutrition

Meal plans clients stick to

Give every meal options, so clients choose instead of quitting. Coach macros, calories, or habits, whichever fits the person in front of you.

Athlete slicing fresh vegetables and plating a healthy bowl in a bright kitchen

Know who's on track before you ask

Thirty days of a client's nutrition, readable in thirty seconds. See adherence, meal timing, and logging streaks in one view.

Calorie and macro adherence, day by day
Meal timing and late-night eating patterns
Logging streaks that show who needs a nudge

Straton meal plan with per-meal options and full macro breakdown

Every meal has options. Two or three choices per meal, all on target. Clients pick what they'll eat instead of skipping the plan.

Straton Kitchen library with over 300,000 ready-to-use ingredients and recipes

Straton Kitchen. 326,759 ready-to-use ingredients and recipes behind every plan. Search, filter, and drop them into a meal.

Straton Agent

Tell it what you need

Ask for a program, a meal plan, or this week's check-in reviews. Straton comes back with the work prepped, built from your clients' logs. You review, adjust, send.

Build Charlie a 4-week performance block

Straton program builder weeks with day-by-day workout cards

Programs. The block lands in the builder as a draft with sets, days, and progressions. You adjust and assign.

Prep this week's check-in reviews

Submitted weekly check-in prepped for review with body metrics and week-over-week answers

Check-ins. Every submission comes prepped with changes since last week and drafted feedback. Nothing saves without you.

Build Charlie's training-day meal plan

Straton meal plan with per-meal options and macro breakdown

Meals. A full day with options per meal, pulled from a database of 100,000+ foods.

Everything it prepares is traceable to your client's data, every action is logged, and nothing goes out without your sign-off. It assists. You're the coach.

Join the waitlist

Early access opens soon

Straton for clients

An app your clients will open every day.

Your coaching is only as good as what clients log. Straton makes logging the easiest part of their day, and every entry lands in your dashboard.

Log a set in seconds, mid-workout
Meals and habits tracked without friction
Check-ins, photos, and messages in one place

Training

The day's workout, ready to follow. Sets logged in seconds, with history on every exercise.

Nutrition

Meals logged against the plan, with calories and macros filling in as the day goes.

Check-ins

Your check-in forms, answered in minutes, with questions, photos, and metrics in one flow.

Messaging

One thread with you: messages, check-in feedback, and photos in the same place.

Habits & streaks

Daily habits with streaks, so consistency is visible to them and to you.

Progress

Photos and body metrics from every check-in, collected into one progress record.

Works with the tools you already use

Wearable data syncs in from Apple Health and Google Fit. Calendars, calls, and forms stay connected where they are.

Who it's for

Built for coaches who work anywhere

Start with one roster and one workspace. The same system works online, on the gym floor, or across a coaching team.

Runner training outdoors on a city street

Remote

Online coaches

Deliver programs, review check-ins, and track progress for clients in any timezone.

Full program delivery
Scheduled check-ins
Progress photos & metrics

Athlete pressing a barbell overhead in a gym

On the floor

In-person & hybrid

Use the same workspace at the gym. Log sessions on the spot, and clients keep tracking between visits.

Quick session logging
Habits between sessions
Payments & subscriptions

Athlete pushing a weighted sled across a training facility

Multi-coach

Studios & teams

One workspace for the whole team, with every coach and client under one roof.

Multi-coach workspace
Roles & permissions
Client transfers

From the founder

I'm not a coach, but mine ran his business out of paper notes, PDFs, chat threads, and spreadsheets. When I went looking for software to fix that, everything felt heavy, rigid, or more expensive than it needed to be. I'm a designer and engineer, so I built the tool I couldn't find. It's early, it ships every week, and if something gets in your way, your email lands in my inbox, not a ticket queue.

Yonathan, founder of Straton

Want a look before you commit? Book a 15-minute walkthrough with me

Pricing

Pay for you. Not per client.

Plans start at $29 a month. Five clients or fifty, the bill is the same. There are no client tiers and nothing to count. Join the waitlist now and choose a plan when early access opens.

Compare all plans

Join the waitlist · Early access opens soon